SEO report of sandejewelers.com

Buffalo, NY Fine Diamond, Gem Stone, Gold, Silver, Platinum ...

www.sandejewelers.com/

S&E Jewelers has been Western New York's foremost trusted jeweler for over 63 years, known for our experience, quality, personal service ...


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.sandejewelers.com/

Character length : 22

Title
Buffalo, NY Fine Diamond, Gem Stone, Gold, Silver, Platinum Jewelry for Weddings, Gifts and Everyday! | S&E Jewelers
Description
S&E Jewelers has been Western New York's foremost trusted jeweler for over 63 years, known for our experience, quality, personal service, selection, and value!
Keywords (meta keywords)
jewelry buffalo, jewelry store buffalo, jeweler buffalo, jewelers buffalo, diamond, gem stone, gold, silver, platinum, weddings, gifts, diamond jewelry, birthstone jewelry, watches, gem stone jewelry,

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Buffalo, NY Fine Diamond, Gem Stone, Gold, Silver, Platinum Jewelry for Weddings, Gifts and Everyday! | S&E Jewelers

Character length : 116

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
251000
Heading structure in the source code
  • <H2> The Legacy continues... since 1948
  • <H2> Sign up for our Email Newsletter
  • <H2>  
  • <H2> NEW ADDRESS: 
  • <H2> new HOURS: 
  • <H1> MAY 2017 
  • <H1> 
  • <H3>  
Word cloud
  • jewelry8
  • watches3
  • new3
  • gifts2
  • promotions2
  • fashion2
  • directly2
  • italian2
  • salvatore's2
  • original2
  • across2
  • stone2
  • design2
  • anniversary2
  • sale2
  • home2
  • gem2
  • bridal2
  • colored2
  • birthstones2
  • diamond2
Keyword matrix
wordtitledescriptionsheading
jewelry
watches
new
gifts
promotions
fashion
Two Word cloud
  • across from2
  • colored gem2
  • jewelry birthstones2
  • salvatore's italian2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 950px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,255 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
26
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.sandejewelers.com/includes/ice/ice.js
List of render blocking css files
  • http://www.sandejewelers.com/css/se_css.css
  • http://www.sandejewelers.com/css/se_css_public.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
55.05KB
Javascript minifying
You can save 5.5KB (61% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.sandejewelers.com/css/se_css.css
  • http://www.sandejewelers.com/css/se_css_public.css
File size of all css files combined
6.29KB
CSS minifying
You can save 697B (13% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
11.99KB
Gzip compression
Error! By using Gzip you can save 4.2KB (62% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
24
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.sandejewelers.com/MyMedia/BBA%20Logo.gifExpiry time is not specified
http://www.sandejewelers.com/MyMedia/JBTLogo.gifExpiry time is not specified
http://www.sandejewelers.com/assets/bridal-bw-words.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/bridal-color.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/facebook-wh.pngExpiry time is not specified
http://www.sandejewelers.com/assets/facebook.pngExpiry time is not specified
http://www.sandejewelers.com/assets/gifts-bw-words.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/gifts-color.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/images/affordableluxury_06.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/images/background_09.gifExpiry time is not specified
http://www.sandejewelers.com/assets/images/logohome_02.gifExpiry time is not specified
http://www.sandejewelers.com/assets/personality-bw-words.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/personality-color.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/watches-bw-words.jpgExpiry time is not specified
http://www.sandejewelers.com/assets/watches-color.jpgExpiry time is not specified
http://www.sandejewelers.com/cms-assets/Opal%20-%20October.jpgExpiry time is not specified
http://www.sandejewelers.com/.. /16393.treasure-chest.jpgExpiry time is not specified
http://www.sandejewelers.com/.. /64373.jewelers-mutal.pngExpiry time is not specified
http://www.sandejewelers.com/css/se_css.cssExpiry time is not specified
http://www.sandejewelers.com/css/se_css_public.cssExpiry time is not specified
http://www.sandejewelers.com/includes/ice/ice.conf.jsExpiry time is not specified
http://www.sandejewelers.com/includes/ice/ice.jsExpiry time is not specified
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
144.49KB
Image optimisation
You can save 43KB (37% compression) by optimising the images below:

 Traffic

Alexa
9552743

 Website security

IP
216.250.121.44
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H2 : The Legacy continues... since 1948 , ( 0px from top )
  • H2 : Sign up for our Email Newsletter , ( 659px from top )
  • H2 :  , ( 861px from top )
  • H2 : NEW ADDRESS: , ( 881px from top )
  • H2 : new HOURS: , ( 1042px from top )
  • H1 : MAY 2017 , ( 1127px from top )
  • H1 : , ( 1166px from top )

 Typos

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